Life Insurance

Assuri­ty Earns ​Best Cus­tomer Ser­vice

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Published May 28, 2024

Written by Steven Sahagian

Alongside companies like Amazon, Trader Joe’s, The Ritz-Carlton and Patagonia, Assurity is proud to have earned a spot on Newsweek’s 2022 America’s Best Customer Service list. This is the second consecutive year we’ve been ranked as a top-five brand in the independent survey’s life insurance category.

“Our team works hard each day to better serve and connect personally with our customers in both new and familiar ways,” said Susie Keisler-Munro, Assurity Senior Vice President and Chief of Operations.

As a mutual organization and Certified B Corporation, Assurity ensures its customers come first by design. Our mission is “helping people through difficult times” – and there are few times more difficult in a person’s life than the death of a loved one. From underwriting to claims, our associates and network of distributors strive to provide customers with a level of service that’s efficient, responsive and real.

That often starts with our Customer Connections team – a well-trained group of associates based in our home office in Lincoln, Nebraska, that resolves more than 99 percent of customer service issues on the first call.

“The key to excellent customer service is creating a connection with the person on the other line,” said Heith Fulmer, Director of Customer Connections. “It’s part of our culture and the way we do business at Assurity.”

About Newsweek’s America’s Best Customer Service

America’s Best Customer Service companies were selected based on an independent survey of more than 25,000 U.S. customers who have either made purchases, used services, or gathered information about products or services in the past three years. Customers were asked whether they would recommend brands to friends or family, and to assess brands in the following areas: quality of communication, professional competence, range of services, customer focus, and accessibility. A total of 160,000 customer evaluations were collected. The results provided information about brick & mortar, online retailers, and service providers from 160 categories. See the full list here.

About Assurity

As a mutual organization, Assurity was founded on the simple concept of people coming together to support each other in moments of need. We continue our mission of helping people through difficult times by providing affordable insurance protection that is easy to understand and buy. Our financial stability has stood the test of time. It shows our commitment to be there when our customers need us. Owned by our customers, we conduct our business to serve only their best interests. Whether paying benefits, offering service with a human touch, giving back to our community, or practicing sustainable habits that provide for our planet, we embrace our capacity to improve lives. As a Certified B Corporation, we know we all share in the future we create, and Assurity believes in using our business as a force for good.

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